Detailed Reflections

March 16, 2013

My client for this project was the owner of an auto detailing company in Atlanta. He wanted a logo that incorporated the visual elements of high end cars, to communicate that his company would be a capable steward of his clients’ investments during the detailing process.

We agreed on an emblematic logo that would bring to mind the branding associated with Ferrari, Lamborghini, Bentley, and BMW. From there, I focused on colors, graphic effects, and textures that suggested the flashy details and mirror finish of a sports car.



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